How We Built GLMBR

Our clients were passionate about South Asian culture and fashion, and they recognized a gap in the market: a centralized platform where people could both buy and rent traditional clothing. The key requirements were:

1. Multi-Vendor Marketplace – Sellers should be able to create their own stores and list their products.
2. Rental Engine – Customers should have the option to rent garments for special occasions.
3. Shipping Calculator – A built-in tool to help both buyers and sellers estimate shipping costs.
4. Email Marketing Automation – Automated communication to improve customer engagement and retention.
5. User-Friendly Interface – A sleek, easy-to-navigate website catering to both tech-savvy and non-tech-savvy users.

Serrano Technology built KLNRS a state-of-the-art website that showcased their services and provided an intuitive user experience. The key features included:

• Online Booking Engine – Clients could easily schedule cleaning appointments, choose specific services, and make secure payments online.
• GPS Worker Tracking – KLNRS could monitor the real-time location of their cleaning teams, ensuring efficiency and accountability.
• Punch In/Punch Out Feature – Employees could log their work hours digitally, reducing errors and administrative work.

With a strong digital presence and improved user experience, KLNRS saw an immediate increase in online bookings, better client retention, and higher customer satisfaction.

Building an online marketplace comes with its own set of challenges. Here are a few we encountered and how we tackled them:

1. Enabling Individual Seller Stores

Instead of a simple e-commerce setup, we needed a multi-vendor platform where individuals could sign up, create a store, and manage their listings. We achieved this by:

• Leveraging customized software to allow independent store setups.
• Customizing the dashboard so sellers could manage inventory, set rental durations, and track sales.
• Implementing an approval system to maintain the quality and authenticity of listings.

2. Building a Rental Engine

Unlike traditional e-commerce, a rental feature required additional functionality such as:

• Date Selection Tool: Customers needed to pick rental start and end dates.
• Dynamic Pricing: Prices should adjust based on rental duration.
• Security Deposits: Some items required refundable deposits.

3. Shipping Cost Calculation

Since GLMBR serves all of the UK, we needed a real-time shipping calculator to help buyers estimate costs before purchasing. Our approach included:

• API Integration with Royal Mail and DHL for real-time shipping rates.
• Allowing sellers to set flat-rate or weight-based shipping.
• Enabling customers to select express or standard delivery.

4. Email Marketing & Customer Engagement

To drive user engagement, we implemented an automated email marketing system powered by HubSpot and customized it for:

• Abandoned Cart Recovery – Encouraging customers to complete purchases.
• Personalized Recommendations – Suggesting similar items based on browsing history.
• Seller Notifications – Keeping vendors informed about sales, rental requests, and reviews.

5. Ensuring a Smooth UX/UI Design

A marketplace with multiple functionalities can often feel overwhelming, so we focused on:

• A Clean, Intuitive UI that allows easy navigation.
• Mobile Optimization, ensuring the platform works seamlessly on all devices.
• Robust Search & Filtering Options, so users can find the perfect outfit with ease.

After months of development, rigorous testing, and client feedback, GLMBR launched successfully. Here’s what we achieved:

• Fully Functional Marketplace – Sellers can now create stores, manage inventory, and sell or rent items.
• Seamless Rental Feature – Customers can rent outfits with flexible durations and deposit options.
• Integrated Shipping Calculator – Buyers get instant shipping cost estimates before checkout.
• Automated Email Marketing – Personalized emails help drive customer engagement and boost sales.
• User-Friendly Experience – A sleek, responsive design makes browsing and purchasing effortless.

The GLMBR team was thrilled with the final product. Since its launch:

• The platform has onboarded over 200+ individual sellers within the first 6 months.
• Traffic has increased steadily, with a 60% engagement rate from email marketing efforts.
• Early user feedback has been overwhelmingly positive, with many praising the ease of renting and selling garments.

Here’s what our client had to say:

“You are in a league of your own! Thank you for your patience, expertise and support. You are a true master at your craft. I always envisioned what the site would look like and you executed that vision perfectly. So thank you again. I’m so happy with it!!!!”

If you have an idea for an online marketplace, we can turn it into reality—just like we did with GLMBR. Whether you need a multi-vendor store, booking system, or custom e-commerce solution, we’ve got you covered.

Get in touch today to discuss your project!